ad:tech Survey: Best and Worst Online Tactics, Budget Plans for 2008
Behavioral targeting, search engine optimization (SEO), and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa‘s annual survey of ad:tech...
View ArticleTop 10 Network TV Show Websites – Week Ended 02-16-08
Highlights: American Idol overtook Deal or No Deal to become the most-visited TV show website for the week, and Jericho entered the top 10 for the first time, at No. 6. Note: Rankings are based on...
View ArticleBusinesses Find Case for Social Responsibility
Companies are viewing corporate social responsibility (CSR) as a growth opportunity rather than a regulatory-compliance or philanthropic issue, with 68% of firms surveyed focused on generating revenue...
View ArticleInternet Opportunity Knocks as Newspaper Website Audiences Grow
US newspaper website audience coverage has grown 14% – from 6.4% for the 12 months ended Sept. 2005, to 7.3% for the 12 months ended March 2007 – and that online audience growth is mitigating print...
View ArticleMarketers: TV Advertising Less Effective Than Two Years Ago
Most marketers say television advertising has become less effective in the past two years, but many are interested in exploring new ad formats and forms of video commercials, according to the...
View ArticleNew Media’s Influence on Purchase Grows, Especially among Minorities
Advertisers would be well advised to pay more attention to what their customers say influence their purchases – particularly new media options that are growing the fastest in wielding influence,...
View ArticleInsurance and Gays, Lesbians – Patterns Differ from Heterosexuals’
Gays and lesbians are twice as likely as heterosexuals to purchase their automotive insurance online, according to a study of auto, life and homeowner’s/renter’s insurance by Harris Interactive in...
View ArticleSearches Jump 9% in January, Only Yahoo Loses Share
Americans conducted more than 10 billion core searches last month – a significant 9% jump in searches from Dec. 2007, according to the monthly comScore qSearch analysis of the search marketplace in...
View ArticleOnline Shoppers Willing to Buy, but Security Issues Holding Back Growth
Most online Americans view online shopping as a way to save time and a convenient way to buy products, but most also express discomfort over a key step in online shopping – sending personal or credit...
View ArticleYellow Pages Usage Growing – 17.2B Searches in 2007
Yellow Pages usage in 2007 grew to 17.2 billion searches, up from 16.7 billion in 2006, thanks to the growth of internet Yellow Pages (IYP), the Yellow Pages Association (YPA) announced, citing...
View ArticleHalf of Enterprises Use Web 2.0 Media Technologies
Some 54% of enterprise-size organizations use Web 2.0 technologies, as do 74% of companies with fewer than 500 employees, according to a study Web 2.0 technology adoption and the future of social-media...
View ArticleTop 10 Retail Goods & Services Online Ad Spenders – January 2008
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleConsumer Confidence Index Down 12 Points, Near 15-Year Low
The Conference Board Consumer Confidence Index, which had declined in January, again fell – sharply, to a near-15-year low. In February the Index stands at 75.0 (1985=100), down from 87.3 in January,...
View ArticleAcademy Awards – Fewest Viewers in Decades
This year, 32 million viewers in about 21.1 million US homes tuned into watch the 80th Academy Awards – the fewest number of homes in 39 years, ABC said, citing Nielsen Media Research projections....
View ArticleMore Music Sold but Less Revenue in ’07, Kids Still Downloading Illegally
Though the amount of music that US consumers acquired increased 6% year over year in 2007, a sharp increase in legal digital download revenue did not offset declines in CD sales, resulting in a net 10%...
View ArticleCorporate IT Spending Down, Pointing to US Recession
Corporate spending on IT is down in the first quarter, with 27% of companies reporting that they have spent less than planned in Q1 and 23% saying they will reduce or halt IT spending in Q2 – figures...
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